BetUS Pick’Em

BetUS Online Sports Betting

Strategy/problem

Utilizing the platforms TikTok, Twitter, and Instagram to create a series of engaging posts for the football season while organically integrating the two decade leading sports book BetUS into the creation and promotion of the content.

Execution/solution

Our creator launched a weekly series predicting the outcome of upcoming NFL football games, using odds from BetUS to enhance the content and generate awareness of BetUS offerings. All this, while delivering effective calls to action for brand messaging.